Privacy Policy
Last updated: 22 June 2025
1. Who we are
This website, duedig.co.uk (the "Site"), is operated by FL Labs Ltd ("we", "us", "our").
- Registered office: 17 Albion Road, Twickenham, TW2 6QJ, England, UK
- Company number: 14689201
- Contact email: [click to reveal email]
For the purposes of the UK General Data Protection Regulation ('UK GDPR'), the Data Protection Act 2018, and - where relevant - the EU GDPR, FL Labs Ltd is the data controller of personal data collected via this Site.
2. Scope of this policy
This Privacy Policy explains:
- What personal data we collect
- How and why we use it
- The lawful bases we rely on
- Whom we disclose it to
- How long we keep it
- Your data-protection rights, and
- How to contact us or the regulator
It applies to visitors, prospects, and customers who interact with duedig.co.uk or our embedded scheduling and analytics tools.
3. Personal data we collect
| Category | Examples | How collected |
|---|---|---|
| Identification & contact data | name, company, job title, email address, phone | web forms, Google Calendar booking |
| Technical data | IP address, device type, browser, operating system | server logs, cookies, analytics scripts |
| Usage data | pages visited, time on page, clicks, scroll depth, feature use | Google Analytics, PostHog |
| Marketing & cookies data | advertising IDs, referrer URLs | Google Ads, LinkedIn Ads |
| Scheduling data | chosen meeting slot, topics, calendar ID | Google Calendar appointment scheduling |
| Communication data | emails, support messages, call notes | direct correspondence |
We do not knowingly collect special-category (sensitive) personal data.
4. How we collect data
- Directly from you - when you complete a form, request a demo, or schedule a call.
- Automatically - via cookies, pixels, or similar technologies.
- From third parties - e.g., marketing platforms that refer you to our Site.
5. Cookies & tracking technologies
We use first-party and third-party cookies for:
- Essential operations - keep the Site secure and functioning.
- Analytics - understand traffic and improve UX (Google Analytics, PostHog).
- Marketing & remarketing - show relevant ads on Google and LinkedIn.
You can manage or withdraw consent at any time through the cookie banner or your browser settings.
6. Third-party services we use
| Service | Purpose | Data shared | Provider's privacy policy |
|---|---|---|---|
| Google Analytics 4 | Site analytics, events | IP (truncated), device, usage metrics | https://policies.google.com/privacy |
| Google Ads (inc. remarketing) | Interest-based advertising | hashed identifiers, page views | https://policies.google.com/privacy |
| LinkedIn Ads / Insight Tag | B2B advertising & conversion tracking | hashed LinkedIn member ID, page events | https://www.linkedin.com/legal/privacy-policy |
| PostHog (self-hosted EU cluster) | Product analytics, feature heat-maps | usage events, in-app interactions | https://posthog.com/privacy |
| Google Calendar (appointment scheduling) | Meeting scheduling | name, email, selected times | https://policies.google.com/privacy |
All vendors are contractually bound by data-processing agreements reflecting UK/EU GDPR requirements.
7. Why we use your data & lawful bases
| Purpose | Lawful basis (UK GDPR Art. 6) |
|---|---|
| Provide the Site, respond to enquiries, deliver due-diligence services | Contract (Art. 6(1)(b)) |
| Improve Site performance, diagnose errors | Legitimate interests (Art. 6(1)(f)) |
| Measure marketing effectiveness & personalise ads | Consent (Art. 6(1)(a)) via cookie banner |
| Send service emails (e.g., booking confirmations) | Contract |
| Send optional newsletters or product updates | Consent (opt-in, with opt-out anytime) |
| Maintain security, prevent fraud | Legitimate interests & Legal obligation |
When we rely on legitimate interests, we balance them against your rights and reasonable expectations.
8. International transfers
Some vendors (e.g., Google, LinkedIn) may process data outside the UK/EEA. Where they do, transfers are safeguarded by:
- UK/EU adequacy regulations, or
- Standard Contractual Clauses ('SCCs') plus supplementary measures (encryption, pseudonymisation).
9. Data retention
| Data category | Retention period |
|---|---|
| Analytics event data | 14 months (Google Analytics default) |
| Google Calendar booking details | 2 years after last interaction |
| Marketing contact records | Until opt-out or 24 months of inactivity |
| Contract, billing & due-diligence records | 7 years (legal bookkeeping) |
| Server logs | 3 months, unless needed for security investigation |
We will delete or anonymise data when the retention period lapses.
10. How we share data
- Service providers listed above (under contract)
- Professional advisors (lawyers, accountants) where necessary
- Regulators or law enforcement if legally required
- Business transfers - If FL Labs Ltd is acquired or merged, data may transfer subject to this Policy
We do not sell personal data.
11. Security
We follow industry best practices, including:
- TLS 1.2+ encryption in transit
- Role-based access control & MFA
No system is 100% secure; if we experience a data breach that risks your rights and freedoms, we will notify you and the ICO without undue delay.
12. Your rights
Under UK/EU GDPR you can:
- Access your personal data
- Rectify inaccurate data
- Erase data ("right to be forgotten")
- Restrict or object to processing
- Port data to another controller
- Withdraw consent at any time (does not affect past processing)
- Lodge a complaint with the Information Commissioner's Office ("ICO") or your local EU authority
To exercise any right, email [click to reveal email]. We may need to verify your identity.
13. Children
Our Site and services are not directed to anyone under 16. We do not knowingly collect data from children. If you believe a child has provided us data, please contact us so we can delete it.
14. Changes to this policy
We may update this Privacy Policy to reflect legal, technical, or business changes. When we do, we will post the revised version and update the "Last updated" date. Substantive changes will be notified via the Site or email.
15. Contact
Questions, concerns or requests? Email [click to reveal email] or write to:
Data Protection Officer
FL Labs Ltd
17 Albion Road, Twickenham, TW2 6QJ, England
(c) 2026 FL Labs Ltd - All rights reserved.